Affiliate Program wins Exceptional Merchant Pinnacle Aaward

The Fanatics Affiliate Team (Joe Sousa, Erin Routzahn and Wade Tonkin) receive the Exceptional Merchant Pinnacle Award from Shawn Collins and Missy Ward at Affiliate Summit West 2014 in Las Vegas. was honored to receive the 2014 Affiliate Summit Pinnacle Award in the “Exceptional Merchant” category at Affiliate Summit West at the Paris Hotel and Casino in Las Vegas.

When asked what helped the Fanatics affiliate program stand out, Missy Ward, Co-Founder of Affiliate Summit said “We are excited to give the 2014 Affiliate Summit Pinnacle Award for Exceptional Merchant to for their creativity, responsiveness and consistency, as evidenced by the great feedback we’ve received from affiliates.” joins past winners Under Armour (2013), Tiny Prints (2012), Zappos (2011), eBay (2010), Celebrate Express (2009), CSN Stores (2008) and Amazon (2007).

The Affiliate Summit Pinnacle Awards are affiliate marketing’s most prestigious, competitive honor for the leaders in the space.

Award winners are recognized because they are innovative leaders with vision and influence.

The team here at Fanatics is humbled to join the 2014 class of Pinnacle Award winners including:

  • Affiliate of the Year: RetailMeNot
  • Affiliate Manager of the Year: Khushbaht Abdulloev
  • Affiliate Marketing Advocate: Brian Littleton
  • OPM/Agency of the Year: Greg Hoffman Consulting
  • Tool/Service of the Year: BrandVerity Affiliate Coordinator Joe Sousa was also a Finalist in the Affiliate Manager of the Year category.  Congratulations Joe!


Pinnacle Awards at Affiliate Summit West 2014 – YouTube

The 8th annual Affiliate Summit Pinnacle Awards, which recognize exemplary affiliate marketers, were held at Affiliate Summit West 2014, which took place Jan…


Congrats to the University of Louisville Cardinals!

Fanatics offers over 250 Louisville 2013 NCAA Men's Basketball Champions items
“Cut the Net” Long Sleeve Louisville Cardinals National Champions T-shirt from Nike, one of hundreds of items available.

The team at Fanatics congratulates the University of Louisville Cardinals for their 82-76 win in the NCAA Men’s Basketball Championship Game last night.

We’re proud to offer a great selection of over 200 items of officially licensed merchandise celebrating the big win including hats, t-shirts, fleece and collectibles.  We also offer a variety of options for affiliates looking to promote University of Louisville merchandise including affiliate programs at (AvantLinkSAS or CJ), Fans Edge (CJ) and The U of L Team Store (SAS)


Blog Overhaul Underway

I always hated it when people posted images like this on a website that I was evaluating to be an affiliate, but I thought it was appropriate.   It’s been a long time since I’ve posted here, mostly because we’ve just been swamped at integrating a few businesses into one cohesive unit.  It’s been a whirlwind last 2 years with Fanatics being acquired by GSI, GSI being acquired by eBay and picking up management responsibilities for the official stores of the NBA, NASCAR, NFL, NHL and ESPNShop, and then being quickly sold back to Michael Rubin to form Fanatics, Inc.  Since then, we’ve acquired Dreams, Inc. and their Fans Edge, and Mounted Memories brands and more.  Over the next few weeks, we’ll be updating this site to really accurately describe all of the awesome opportunities available to Affiliates through Fanatics, Inc. and how you can work with us to maximize your earnings by working with the leader in licensed sports merchandise sales online.

Stay tuned!

Hot Seller – Alabama Crimson Tide Tidaltown T-shirt

Alabama Crimson Tide Tidaltown T-Shirt -  Crimson

This new Alabama Crimson Tide “Tidaltown” t-shirt has been a super hot seller for us here at Fanatics.   We went live with it yesterday and promptly sold through all the inventory we had within just 24 hours.   If you have a site with access to fans of the Alabama Crimson Tide this is a really “hot market” opportunity for you to cash in on.  Keep an eye on the product page to make sure it’s in stock and feel free to promote via email, site, Twitter or Facebook links.   We should have these back in stock on Saturday 7/14 and they’ll sell well once they are live again.   If you’d like an update, please follow us on Twitter.

Hot Seller – University of Kentucky 2012 Draft Day Was All Us T-shirt

Kentucky Wildcats 2012 Draft Day T-Shirt - Royal Blue


If you have Kentucky Wildcats fan traffic you need to post on this shirt on your blog, Facebook Fan Page, Twitter account and hit email.  It’s a hot seller for Kentucky fans who are celebrating a class that saw Anthony Davis and Michael Kidd-Gilchrist as the first teammates chosen 1-2 in an NBA draft and six players chosen overall.   This Royal Blue Kentucky Wildcats 2012 Draft Day T-Shirt is a must have for any Kentucky Wildcats hoops fan.

You can find links to this product in the Fanatics product feed – in ShareASale – use “The basket” and search for “Royal Blue Kentucky Wildcats 2012 Draft Day T-Shirt”   I’ll update on the process for linking to this product in AvantLink and CJ as soon as the feeds are updated in those networks.

Earn 10% Commission on Los Angeles Kings 2012 Stanley Cup Champions Merchandise

Stanley Cup Champions merchandise is now live at Fanatics
Los Angeles Kings 2012 Stanley Cup Champions Gear is Available at Fanatics


The Los Angeles Kings threw off any notion of a New Jersey Devils comeback yesterday with a 6-1 win  in game 6.   This win clinches the first Stanley Cup Championship for the Kings in their 41 years in the NHL.  Fanatics is offering a great selection of 2012 Los Angeles Kings Stanley Cup Champ’s Merchandise with over 220 products available.   Products available include everything from the standard Locker Room T-shirts from Majestic, and hats from New Era and Reebok,  to custom jackets, sweatshirts and hoodies,   and Alyssa Milano Touch Collection designs for women.  In addition to apparel, there are a ton of collectibles and accessories including shot glasses, license plate holders, beer mugs, coffee cups, mouse pads, iPhone covers, Replica Stanley Cups, licensed commemorative books, photo’s, pucks, banners and wall hangings, stickers and more.

Affiliates at Fanatics earn 10% commissions sales driven through their affiliate links.  For more information on the affiliate program options available directly through Fanatics, as well as through our affiliate network partners AvantLink, Commission Junction and ShareASale,  please visit our affiliate program page.

London 2012 Olympic Pins are hot sellers for affiliates

London 2012 Collectible Pins and Buttons are top sellers at Fanatics
London 2012 Collectible Pins and Buttons are top sellers at Fanatics!

We’re starting to really ramp up the count of products in stock tied to the 2012 Summer Olympic Games being held in London from July 27th – August 12th.   One of the early top sellers has been our selection of collectible pins celebrating the London 2012 games and TeamUSA.   We have a landing page set up to feature these London 2012 and TeamUSA Collectible pins at and have set uploaded banner sets and some text links to promote them on Commission Junction, AvantLink and ShareASale.   All of our Olympic apparel and collectibles products are live in our product data feeds as well.  We’ll be adding a London 2012 tab soon to the Graphic Library in our Internal Affiliate Program as well.  I’ll be sure to post and email when that is set up.

Once the NBA Finals and the Stanley Cup Finals wrap,  London 2012 Olympics merchandise is going to be the next big hot market opportunity for affiliates at Fanatics until College Football starts ramping in August, so you should definitely be looking at adding Olympics merchandise to your mix.   Please be sure to make note of the restrictions on trademarks involved – you can see the full rules on use of the brand from the London 2012 Organizing Committee at and the United States Olympic Committee’s rules at .

Please don’t use any trademarks in your domains – sales will be reversed and accounts will be terminated.   The London 2012 Committee and USOC will be out for blood when it comes to issues of infringement and as a licensee, we’re on their side.    If you have any questions on whether a marketing idea is a safe one, please ask.  That is what I am here for.

Let’s make some London 2012 money together!

New Fanatics Soccer Landing Page

2012 Soccer Gear Creative from Fanatics
Fanatics offers soccer fan gear from FIFA World Cup, UEFA, MLS, and Premier League

Fanatics has launched a new soccer landing page that should be a welcome addition to Soccer affiliates world-wide.  The new selection of soccer fan gear features product from the world’s major soccer federations including FIFA, EUFA, Premier League, and MLS with an easy to use “tabbed” interface that makes finding their team quick and easy.

The National Teams tab features links to 109 teams worth of t-shirts, jerseys and more from all over the globe.  From Algeria to Zimbabwe, Fanatics has the national squad gear that you can wear to support your side in the Olympics in London in August.    The MLS tab features jerseys, scarves, t-shirts, team balls and more from all 19 teams in the MLS including the L.A. Galaxy, D.C. United, Real Salt Lake, Chivas USA, New York Red Bulls and Seattle Sounders FC.  The UEFA tab features fan gear from the top names in European Club Soccer including AC Milan, Celtic, Bayern Munich, Real Madrid, Juventus and Manchester United.  The Premier League tab will be a hot seller featuring apparel, jerseys and accessories from Arsenal, Chelsea, Liverpool, Manchester United, Newcastle United and Tottenham Hotspur.


Affiliate Domain Selection – Think Twice Before Registering Player Name Domains

The path to easy affiliate money seems so clear.  Just watch the college and prep sports rankings to identify future stars, jump into GoDaddy (or your domain registrar of choice) and lock up that “” domain.  Once that player gets drafted into their  professional league , you throw up a quick data feed powered site featuring their gear and you are on your way to affiliate earnings right?  Not so fast.   Do you have permission from the player to use their name for your own profit seeking ventures?  If so, is it in writing?  If not, you really don’t have permission.  Have you licensed it’s use?

Just like using a trademarked team name, league name, team mascot name, or event name (think The Super Bowl, the Final 4, March Madness, etc) using the name of a player in a domain for your own profit without their permission is risky at best and illegal at worst.    Take a look at what happened to the owner of –

Independant Abitrator rules against owner of and seizes domain
Avoid having your name on one of these with some research and planning.

Adrian Peterson took the domain owner to binding arbitration and had the domain seized and cancelled for “bad faith” use of the domain to sell “unauthorized merchandise.”

Call me old fashioned, but to me it makes a lot more sense to have a domain strategy that is a little more vague and focused on the exact match when it comes to trademarked names.  If I’m going to invest money in a domain, hosting and building a site, I’d like to know that what I have built can’t be quickly and easily taken away because I didn’t do my homework and exercise some common sense.  It is 100% possible to choose a smart domain that doesn’t infringe on someone’s name or trademarks, and SEO that site using the content on the site.    It’s funny how people who get cracked for this are usually getting to a point where they are driving some interesting revenue from their project when the legal letter arrives.    The bottom line is this: the teams, leagues, the players and their representatives, and their unions are getting more savvy and more moves are being made by the players themselves to get online and make money using their names.    When they see someone else doing this without permission, they are going to take action, and when they do, they are likely to seize the offending site, and if any revenue has been generated through use of the name, they will ask for that as well.

The next time you have a “great” idea for a domain, do yourself a favor and at least consult with the TESS  or send some business to an attorney with experience in Internet Law and Trademarks for some good advice.   Some research and planning up front can save you a ton of wasted time, effort and lost revenue down the road.

Please note – as a policy moving forward the Fanatics affiliate program will not be accepting applications from domains using the full name or trademarked nickname of a player, team, league, mascot, or event.

New Nike NFL Jerseys offer great afiliate opportunity at Fanatics

Nike's Game-Changing 2012 NFL Jerseys are on sale now at Fanatics
Affiliates can now earn commissions promoting 2012 Nike NFL Jerseys

We’re extremely excited to announce that the 2012 Nike NFL Jerseys are now available for sale at Fanatics!    Fanatics is now offering a wide selection of player name jerseys as well as Custom Printed Jerseys that can be made to feature almost any name and number combination.  To understand a bit about the features of the 2 classes of Nike NFL Jerseys currently available for sale, you can visit our Nike Jersey info page.    If you have seen any video of the new uniforms, or checked out online pictures, you may have noticed that in most cases, the actual logos and look of the uniforms didn’t change much.  The main changes to the new Nike NFL Uniforms are in the fabric used, construction of the jerseys, and the fit.   Nike has pioneered the use of performance fabrics that help keep the players cool and protect from abrasion.    Nike’s fit has a more streamlined (slimmer) cut for both men and women’s jerseys.  We’ll be producing a video shortly that you can use on your sites to explain the difference and making that video available through our networks that allow use of video.

We’ve uploaded banner sets promoting the new Nike NFL Jersey line in our affiliate networks as well as in the Graphic Library for our internal affiliates.   If you’d like to work with us, you can join our Internal Program, or work with us through ShareASale, AvantLink, or Commission Junction.