Affiliate Marketing Education

/Affiliate Marketing Education

Product Specific Hot Markets

By |February 20th, 2014|

If you have been around the Fanatics.com affiliate program for any length of time you are no doubt familiar with the concept of “hot markets”. A hot market is basically an event that can drive a big bump in sales in a short period of time. Some of the obvious hot markets are the Super […]

Affiliate Domain Selection – Think Twice Before Registering Player Name Domains

By |May 14th, 2012|

The path to easy affiliate money seems so clear.  Just watch the college and prep sports rankings to identify future stars, jump into GoDaddy (or your domain registrar of choice) and lock up that “PlayerName.com” domain.  Once that player gets drafted into their  professional league , you throw up a quick data feed powered site […]

Infographic – The Anatomy of Content Marketing

By |March 20th, 2012|

I’ve been talking a lot about content and the necessity of using providing real content to actual users to get your SEO rolling or get you out of the Panda dog-house with Google.  Turns out, there is way more impact to having a solid promotional strategy using compelling content than just SEO.  Compelling content […]

Can Product Descriptions in Datafeeds Be Considered Duplicate Content? Ask Matt Cutts.

By |October 13th, 2011|

z07IfCtYbLw

Over the last week or so I have been blogging quite a bit about the need to contribute your own unique content to make sure that you give yourself the best possible chance of getting free SEO based traffic from Google.  My contention was that since Fanatics already ranks for the […]

Build an affiliate business by adding value for your audience

By |October 5th, 2011|

I look at a bunch of affiliate sites every day, some great, some good, some “meh” and some terrible.  I also take a number of questions from affiliates daily looking for tips on how they can improve their performance.    Sometimes, I give some specific suggestions like what type of link to use, where to place […]

Fanatics Affiliate Podcast – Spotlight on Trademarks

By |August 11th, 2011|

The issue of trademarks and trademark infringement is a really big one when it comes to working with Fanatics as an affiliate. As an affiliate, everything you are taught tells you to go after exact match domains if you want to get top natural search positioning, but sticking to this rule can lead […]

Do yourself a favor – build a site on your own domain.

By |August 5th, 2011|

I’m a little disconcerted at a lot of the affiliate applications we’ve been seeing over the last few weeks and I wanted to weigh in on what I am seeing in hopes that it will steer some people in the right direction.    A log of the sites listed have been coming from addresses like name.cheapbadsitehost.com […]

Teaching Moment – Banner Farms

By |July 21st, 2011|

There are a ton of different ways to use your site to promote affiliate offers. I’d like to quickly touch on a type of site that I’d love to see abandoned because they don’t generate results for affiliates or merchants. Meet the “banner farm:”

 

There are a ton of reasons not to set […]