Blog Overhaul Underway

I always hated it when people posted images like this on a website that I was evaluating to be an affiliate, but I thought it was appropriate.   It’s been a long time since I’ve posted here, mostly because we’ve just been swamped at integrating a few businesses into one cohesive unit.  It’s been a whirlwind last 2 years with Fanatics being acquired by GSI, GSI being acquired by eBay and picking up management responsibilities for the official stores of the NBA, NASCAR, NFL, NHL and ESPNShop, and then being quickly sold back to Michael Rubin to form Fanatics, Inc.  Since then, we’ve acquired Dreams, Inc. and their Fans Edge, and Mounted Memories brands and more.  Over the next few weeks, we’ll be updating this site to really accurately describe all of the awesome opportunities available to Affiliates through Fanatics, Inc. and how you can work with us to maximize your earnings by working with the leader in licensed sports merchandise sales online.

Stay tuned!

Hot Seller – Alabama Crimson Tide Tidaltown T-shirt

Alabama Crimson Tide Tidaltown T-Shirt -  Crimson

This new Alabama Crimson Tide “Tidaltown” t-shirt has been a super hot seller for us here at Fanatics.   We went live with it yesterday and promptly sold through all the inventory we had within just 24 hours.   If you have a site with access to fans of the Alabama Crimson Tide this is a really “hot market” opportunity for you to cash in on.  Keep an eye on the product page to make sure it’s in stock and feel free to promote via email, site, Twitter or Facebook links.   We should have these back in stock on Saturday 7/14 and they’ll sell well once they are live again.   If you’d like an update, please follow us on Twitter.

Hot Seller – University of Kentucky 2012 Draft Day Was All Us T-shirt

Kentucky Wildcats 2012 Draft Day T-Shirt - Royal Blue


If you have Kentucky Wildcats fan traffic you need to post on this shirt on your blog, Facebook Fan Page, Twitter account and hit email.  It’s a hot seller for Kentucky fans who are celebrating a class that saw Anthony Davis and Michael Kidd-Gilchrist as the first teammates chosen 1-2 in an NBA draft and six players chosen overall.   This Royal Blue Kentucky Wildcats 2012 Draft Day T-Shirt is a must have for any Kentucky Wildcats hoops fan.

You can find links to this product in the Fanatics product feed – in ShareASale – use “The basket” and search for “Royal Blue Kentucky Wildcats 2012 Draft Day T-Shirt”   I’ll update on the process for linking to this product in AvantLink and CJ as soon as the feeds are updated in those networks.

Earn 10% Commission on Los Angeles Kings 2012 Stanley Cup Champions Merchandise

Stanley Cup Champions merchandise is now live at Fanatics
Los Angeles Kings 2012 Stanley Cup Champions Gear is Available at Fanatics


The Los Angeles Kings threw off any notion of a New Jersey Devils comeback yesterday with a 6-1 win  in game 6.   This win clinches the first Stanley Cup Championship for the Kings in their 41 years in the NHL.  Fanatics is offering a great selection of 2012 Los Angeles Kings Stanley Cup Champ’s Merchandise with over 220 products available.   Products available include everything from the standard Locker Room T-shirts from Majestic, and hats from New Era and Reebok,  to custom jackets, sweatshirts and hoodies,   and Alyssa Milano Touch Collection designs for women.  In addition to apparel, there are a ton of collectibles and accessories including shot glasses, license plate holders, beer mugs, coffee cups, mouse pads, iPhone covers, Replica Stanley Cups, licensed commemorative books, photo’s, pucks, banners and wall hangings, stickers and more.

Affiliates at Fanatics earn 10% commissions sales driven through their affiliate links.  For more information on the affiliate program options available directly through Fanatics, as well as through our affiliate network partners AvantLink, Commission Junction and ShareASale,  please visit our affiliate program page.

London 2012 Olympic Pins are hot sellers for affiliates

London 2012 Collectible Pins and Buttons are top sellers at Fanatics
London 2012 Collectible Pins and Buttons are top sellers at Fanatics!

We’re starting to really ramp up the count of products in stock tied to the 2012 Summer Olympic Games being held in London from July 27th – August 12th.   One of the early top sellers has been our selection of collectible pins celebrating the London 2012 games and TeamUSA.   We have a landing page set up to feature these London 2012 and TeamUSA Collectible pins at and have set uploaded banner sets and some text links to promote them on Commission Junction, AvantLink and ShareASale.   All of our Olympic apparel and collectibles products are live in our product data feeds as well.  We’ll be adding a London 2012 tab soon to the Graphic Library in our Internal Affiliate Program as well.  I’ll be sure to post and email when that is set up.

Once the NBA Finals and the Stanley Cup Finals wrap,  London 2012 Olympics merchandise is going to be the next big hot market opportunity for affiliates at Fanatics until College Football starts ramping in August, so you should definitely be looking at adding Olympics merchandise to your mix.   Please be sure to make note of the restrictions on trademarks involved – you can see the full rules on use of the brand from the London 2012 Organizing Committee at and the United States Olympic Committee’s rules at .

Please don’t use any trademarks in your domains – sales will be reversed and accounts will be terminated.   The London 2012 Committee and USOC will be out for blood when it comes to issues of infringement and as a licensee, we’re on their side.    If you have any questions on whether a marketing idea is a safe one, please ask.  That is what I am here for.

Let’s make some London 2012 money together!

New Fanatics Soccer Landing Page

2012 Soccer Gear Creative from Fanatics
Fanatics offers soccer fan gear from FIFA World Cup, UEFA, MLS, and Premier League

Fanatics has launched a new soccer landing page that should be a welcome addition to Soccer affiliates world-wide.  The new selection of soccer fan gear features product from the world’s major soccer federations including FIFA, EUFA, Premier League, and MLS with an easy to use “tabbed” interface that makes finding their team quick and easy.

The National Teams tab features links to 109 teams worth of t-shirts, jerseys and more from all over the globe.  From Algeria to Zimbabwe, Fanatics has the national squad gear that you can wear to support your side in the Olympics in London in August.    The MLS tab features jerseys, scarves, t-shirts, team balls and more from all 19 teams in the MLS including the L.A. Galaxy, D.C. United, Real Salt Lake, Chivas USA, New York Red Bulls and Seattle Sounders FC.  The UEFA tab features fan gear from the top names in European Club Soccer including AC Milan, Celtic, Bayern Munich, Real Madrid, Juventus and Manchester United.  The Premier League tab will be a hot seller featuring apparel, jerseys and accessories from Arsenal, Chelsea, Liverpool, Manchester United, Newcastle United and Tottenham Hotspur.


New Nike NFL Jerseys offer great afiliate opportunity at Fanatics

Nike's Game-Changing 2012 NFL Jerseys are on sale now at Fanatics
Affiliates can now earn commissions promoting 2012 Nike NFL Jerseys

We’re extremely excited to announce that the 2012 Nike NFL Jerseys are now available for sale at Fanatics!    Fanatics is now offering a wide selection of player name jerseys as well as Custom Printed Jerseys that can be made to feature almost any name and number combination.  To understand a bit about the features of the 2 classes of Nike NFL Jerseys currently available for sale, you can visit our Nike Jersey info page.    If you have seen any video of the new uniforms, or checked out online pictures, you may have noticed that in most cases, the actual logos and look of the uniforms didn’t change much.  The main changes to the new Nike NFL Uniforms are in the fabric used, construction of the jerseys, and the fit.   Nike has pioneered the use of performance fabrics that help keep the players cool and protect from abrasion.    Nike’s fit has a more streamlined (slimmer) cut for both men and women’s jerseys.  We’ll be producing a video shortly that you can use on your sites to explain the difference and making that video available through our networks that allow use of video.

We’ve uploaded banner sets promoting the new Nike NFL Jersey line in our affiliate networks as well as in the Graphic Library for our internal affiliates.   If you’d like to work with us, you can join our Internal Program, or work with us through ShareASale, AvantLink, or Commission Junction.


2012 Nike NFL Apparel and New Era NFL Hats Now Live at Fanatics

New Pittsburgh Steelers Sideline Hat from Fanatics
New Pittsburgh Steelers Sideline Hat from New Era

It’s an exciting day here at Fanatics as we’ve launched the first phase of the new 2012 NFL Apparel campaign with new vendors Nike (apparel and jerseys) and New Era (official hats) going live on the site today.


Here are the important dates coming up this month as the NFL and Nike roll out the new 2012 Nike NFL Jerseys:

  • The new official Nike team jerseys will be available for sale on 4/15 on NFLShop and the online Official Team Stores. Fanatics will have the new Nike jerseys for sale on 4/27 (day 2 of the draft) after the NFLShop and the Team Store’s exclusive window to sell closes.
  • Not all levels of jerseys will be available for delivery in April. There are 3 levels of jerseys that will be available from Nike – Game (Replica), Limited (Premier) and Elite (Authentic) – The Limited and Elite jerseys will not begin to roll out until July or August.
  • We’re anticipating a delay in the delivery of Seattle Seahawks apparel, jerseys and hats and we’ll advise when we have a better feel for the live date.

Please note: Nike is extremely sensitive to Trademark infringement, so I would urge affiliates to completely avoid any domains that include “Nike” or “NFL” or “Nike Jersey” or any official Team, Player Names, or other Trademarked terms in them. Violations will lead to termination from the program and commissions will be reversed.

Affiliates can work with Fanatics to promote Nike NFL Merchandise as well as New ERA NFL Team Hats through our Internal Affiliate Program or through our affiliate network partners ShareASale, AvantLink and Commission Junction.  You can also partner with our NFL Team Shop Partners the Denver Broncos, Tampa Bay Buccaneers, New York Giants, Jacksonville Jaguars, and Houston Texans through ShareASale.   We’ll also be launching the new Official San Francisco 49ers Team Shop Affiliate Program this week on ShareASale.

2012 New Era New Orleans Saints Snapback Hat at Fanatics
2012 New Era New Orleans Saints Snapback Hat at Fanatics
New Nike Ravens Helmet TriBlend Shirt at Fanatics
New Nike Ravens Helmet TriBlend Shirt at Fanatics

Jeremy Lin Affiliate Opportunity

Earn money promoting Jeremy Lin merchandise in the Fanatics Affiliate Program


Linsanity is running wild here at Fanatics with officially licensed merchandise featuring the New York Knicks point guard has been flying off the shelves faster than we can get it in.   Lin’s #17 jersey is nearly sold out nation-wide (including on the Knicks Team Store and on our sister-site the NBA Store) as fans in New York, nation-wide and around the world scramble to pick up jerseys, t-shirts and anything else they can find featuring the name and number of Jeremy Lin and “Linsanity.”

Affiliates at Fanatics can cash in by promoting Lin products – we’ve set up a landing page at that will be the home of any Jeremy Lin product that we offer.  We’re starting to stock posters, framed art and other collectibles celebrating Lin as well as the usual selection of t-shirts and jerseys.

The pace that we’re selling Lin merchandise is unprecedented for a player with less than 10 games played in the league and with every big stat line Lin puts up and every game winning 3-pointer he drains his legend grows.

Are you cashing in on Linmania?  If not, you should get on this opportunity by logging into our Internal Program, AvantLink, ShareASale or CJ and grabbing your links to promote Jeremy Lin products at Fanatics.

If you need to join up, do it now at

Fanatics has Patriots and Giants Conference Champs Gear



The match up for Super Bowl XLVI is set with the New England Patriots taking the AFC Championship and the New York (Football) Giants taking the NFC Title. Fanatics is now offering officially licensed Conference Champions and Super Bowl Matchup gear for sale. Banners and text links promoting this gear have been uploaded to ShareASale, AvantLink and CJ and are ready to use and our data feeds have been updated as well.

If you need a creative that we’re missing, please get in touch and we’ll get you what you need.

Super Bowl XLVI will be held in Indianapolis on Sunday February 5th. We’ll have Super Bowl Champions gear available immediately after that game wraps as well.