I’ve been talking a lot about content and the necessity of using providing real content to actual users to get your SEO rolling or get you out of the Panda dog-house with Google. Turns out, there is way more impact to having a solid promotional strategy using compelling content than just SEO. Compelling content and Social Proof can actually help drive purchasing decisions as well. As an affiliate, this should be the business that you are in as well. To give yourself the best chance of affiliate success, you need to dedicate yourself to providing content that wins you the trust of readers, convinces them to share your content with others, and persuades them to click your affiliate links.