Pinterest is a great engagement and visual platform for affiliate marketing. Pinterest itself has gone back and forth about monetizing their content using affiliate links. At the time of this post (July 2018), Pinterest allows affiliate links on its platform.
Link To Your Site
Due to its history of going back and forth in converting links to their own affiliate links, I highly recommend that you link to your blog/site versus using a direct affiliate link. This strategy also has the advantage of increasing traffic to your site and potentially getting users to engage in other pages and social media channels.
Be sure that people can tell what your brand represents and offers at a quick glance. Remove boards or pins that are not related to your message. Additionally, don’t be tempted into click bait for your pins. One, click bait doesn’t convert. You could lose a follower this way. Two, Pinterest penalizes pins that are not consistent with images and site destination. Pinterest marks these pins as SPAM which significantly reduces your changes of being viewed
Organize Your Boards
Pinterest is a great tool for organic rankings within the search engines. Use your keywords within your profile and board titles to maximize this advantage. For instance, you may want your board to be named “<Team Name> Party Ideas> and then have related product posts for fun game day decor.
Don’t be afraid to share your pins on your other social media channels. Cross pollination is great for all your marketing channels.