The Global Date Protection Regulations (GDPR) launched in May 2018. The goal of GDPR is to give European citizens more control over their data. While created in Europe, it impacts all sites who have ANY European visitors. What does this mean to you? It means you need to ask permission of European followers to use things such as cookies, the technology at the core of affiliate tracking. Failure to comply with GDPR can result in a fine ranging from 10 million dollars to four percent of the company’s annual global revenue. This is a serious fine.
Luckily, many tools such as WordPress, quickly created tools to become compliant. Click on the links below for easy to implement tools as well as resources for more information. Please note, this post does not supply legal advice. Please consult with an attorney to ensure you are compliant with GDPR.
- The GDPR And Affiliate Marketing: What You Need To Know from The PMA (Performance Marketing Association)
- 5 Best WordPress Plugins For GDPR Compliance
- The 5 Best GDPR Compliance Tools