Some think Facebook popularity has given way to Instagram and other ‘hipper’ platforms. However, according to Social Media Today, the average person spends 35 minutes per day on Facebook. Compare that time to 15 minutes per day on Instagram. Additionally, based on my personal experience of running multiple affiliate programs, Facebook generates higher conversions for affiliate marketing campaigns. We have several affiliates here at Fanatics who use primarily Facebook pages to do their marketing and drive six figure sales and great commissions. Below are some tips for promoting on Facebook
Have a Fan page.
Yes, Fan Pages have their challenges when it comes to audience reach. However, it is only Fan Pages that offer the ability to “boost” a post. Your affiliate blog post should first be seen on your Fan Page. Fanatics does allow “boosting” posts to your existing audience and if you have an engaged audience, you can definitely use this to your advantage to sell Fanatics products and earn commissions, especially during “hot market” events.
Boost Your Post.
To get more eyeballs to your post, a Facebook boost is required. The first type of boost I recommend is to your existing audience. These are the people who have already Liked your page. It is the most inexpensive and top converting boost. To get started, simply click on the Boost Post button. Once you click, select People Who Like Your Page, Your Total Budget and Duration. I recommend starting with a small budget and duration until you have confirmed your return on investment. If you received your Likes authentically and selected a product your audience responds to, your ROI will be great. If you do not have a solid ROI, test different titles and post copy.
Once you have a solid method for reaching your existing followers, I recommend next selecting the People Who Like Your Page and Their Friends option. This will expand your reach but still keep your campaign manageable.
Once you’ve had success with your Friends of Friends campaign, you can start exploring with keywords and fans of similar Facebook pages. Facebook ad targeting can be its own blog post, so I will refer you to this video from Social Media Examiner.
Please NOTE – targeting fans of Fanatics company owned Fan Pages is prohibited by our terms, as is posting affiliate links on any of our social media handles. Running afoul of this restriction will lead to reversed commissions and removal from Fanatics-operated affiliate programs.
Share On Your Personal Profile.
Don’t forget to use your Page’s share function to share your Page post to your personal Profile. Facebook’s algorithms do not affect personal Profiles. Personal profiles are a great way to reach out to friends and family who are interested in supporting your business.
Since Facebook’s algorithm shifted to encourage more advertisement, many influencers have started to use their Facebook Profile as a marketing tool. In fact, when I mention it on my Page, I refer to my personal Profile in quotes. I avoid controversial topics on my Profile knowing these types of posts may offend my audience, in my case affiliates. This is an individual decision based on how tightly aligned your blog is with your personal views.
Create a Facebook Group
Facebook Groups are a great way to create an engaging community and be seen within Facebook’s algorithm. Facebook does require your followers an extra step for your posts to be seen in their feed. We recommend similar to the copy below to ensure your post are seen. Once someone has joined your group, we find a Pinned Post with this content is enough education to increase visibility.
“Facebook is making things harder for groups like ours. If you want to ensure you don’t miss any of <this great content be specific here like sports updates, sales, etc> , please complete the following steps.”
1. Click the “Following” icon for more options
2. Click “Edit Notification Settings”
3. You’ll see that it’s probably set to “Highlights”
4. Switch to “Standard” (you won’t ever get more than 5 updates in a day)
ON DESKTOP: Click the “Notifications” button directly under the cover photo and select “All Posts”
With your followers engaged and your posts accessible, follow the same steps as listed for regular Facebook posts