I got a great question from one of our affiliates today and I wanted to share the answer with others to help save some frustration and likely some lost sales.
“I use PopShops to build my storefronts promoting products from your ShareASale feed, and most of the year, it works great. However, during the Holiday season, I’m seeing a lot of products out of stock and it’s tough to keep up with editing my stores. Do you have any tips or recommendations to help me keep my sites up to date?”
The issue here is that while PopShops is a great tool for affiliates, it has a weakness that is exposed during our rush season. The issue is that because your products are all hand selected, when a product is sold out and no longer available through the feed, there’s no way to automatically update the page with a new product that is in stock. Users have no choice but to login from day to day and insure that their products are in stock and update the storefront manually. If you have a network of pages where you are promoting merchants, this is pretty unwieldy and time consuming. In short, it’s not scalable for the hardcore professional affiliate.
I recommend that you take a look at storebuilder options that are dynamic – two that come to mind are DataFeedr and Goldencan. Both allow you to build keyword based storefronts that are updated daily as the feeds are updated. This means that if a new item is added to the site that fits your search, they will be added and if products are sold out, they will be removed from your storefront.
Remember, in the Christmas/Holiday Shopping season, it’s important to consider this as the sku count, or number of products available in the Fanatics affiliate data feed literally can swing by 100,000 products as we sell products out for the season. Also, regardless of the storefront building tool you choose to work with, you need to make sure to put additional SEO effort into your site to make sure that you get traffic and that your site has long-term viability. Make sure to write unique content, wisely choose your URL’s and take advantage of social media like Facebook and Twitter using plugins that allow your audience to follow you and receive updates when you have valuable content to share with them.