I’m all about building relationships with win-win outcomes – maybe it comes from growing up listening to a lot of Zig Ziglar tapes. When I think about affiliate marketing and the types of relationships that create some great mutual benefit one of the first opportunities that come to mind is partnerships with Alumni Clubs.
Here’s why alumni clubs present an amazing opportunity for affiliate partnership with Fanatics:
- An alumni group is connected by their passion for their school.
- Alumni groups are generally looking to fundraise for scholarships for local students or other projects with their Alma Mater.
- Displaced (geographically separated) alumni like wearing fan gear from their school but can have a hard time finding it locally.
- Alumni Groups often have websites, Facebook Pages or email lists that they can use to promote affiliate links.
On our end, Fanatics offers an affiliate program that offers revenue share for purchases of licensed team logo merchandise from over 500 colleges and universities including schools from all of the major conferences, the Ivy League and the HBCU conferences. If you work with us through our internal affiliate program, we can do some cool things like sending club shoppers to a school specific page with a club logo co-branded header.
It’s a classic win-win.
If you are interested in learning how your alumni club can raise funds as an affiliate partner at Fanatics, please get in touch.