We’re starting to really ramp up the count of products in stock tied to the 2012 Summer Olympic Games being held in London from July 27th – August 12th. One of the early top sellers has been our selection of collectible pins celebrating the London 2012 games and TeamUSA. We have a landing page set up to feature these London 2012 and TeamUSA Collectible pins at http://www.fanatics.com/Olympics_Pins_And_Buttons and have set uploaded banner sets and some text links to promote them on Commission Junction, AvantLink and ShareASale. All of our Olympic apparel and collectibles products are live in our product data feeds as well. We’ll be adding a London 2012 tab soon to the Graphic Library in our Internal Affiliate Program as well. I’ll be sure to post and email when that is set up.
Once the NBA Finals and the Stanley Cup Finals wrap, London 2012 Olympics merchandise is going to be the next big hot market opportunity for affiliates at Fanatics until College Football starts ramping in August, so you should definitely be looking at adding Olympics merchandise to your mix. Please be sure to make note of the restrictions on trademarks involved – you can see the full rules on use of the brand from the London 2012 Organizing Committee at http://www.london2012.com/about-us/our-brand/using-the-brand/index.html and the United States Olympic Committee’s rules at http://www.inta.org/TrademarkBasics/FactSheets/Pages/ProtectionofOlympicTrademarks.aspx .
Please don’t use any trademarks in your domains – sales will be reversed and accounts will be terminated. The London 2012 Committee and USOC will be out for blood when it comes to issues of infringement and as a licensee, we’re on their side. If you have any questions on whether a marketing idea is a safe one, please ask. That is what I am here for.
Let’s make some London 2012 money together!