When creating your Fanatics Affiliate Posts keep the following tips in mind for commission generating posts.
IT’S ALL ABOUT YOU.
Followers buy from you because they trust you. Explain why you are passionate about Fanatics products. Here are a couple of selling points that may speak to you. Don’t simply list benefits in a bullet point format. Instead, tell your followers why each or all of the selling points you are passionate about.
Official partner – no cheap knockoffs at Fanatics.com. Fanatics is an official partner with NFL, MLB, NBA, NHL, MLS, NASCAR and more.
Top Brands – our products come from the same vendors who make the on-field gear like adidas and Nike, as well as from other trusted brands like Under Armour, Cutter and Buck, Fanatics Branded and more.
Large Selection– Fanatics.com offers a HUGE selection of over 500,000 fan gear products including apparel, household items, and authentic collectibles and memorabilia for the casual and hardcore fans and collectors alike.
FanCash Loyalty/Rewards Program – Earn and redeem FanCash with every order that you can use on future orders.
Jersey Protection – If your player gets traded or changes teams within 90 days of your purchase, we’ll replace your jersey. To review this great benefit, please take a look at our Jersey Assurance highlights for more information!
Fanatics Exclusives – Unique designs, exclusive autographed memorabilia and once-in-a-lifetime experiences that you won’t find anywhere else
Great Customer Service – including a generous 365 day return policy
CALLS TO ACTION
Note, there is an s at the end of Calls to Action. Tell your audience you want them to click on your links. Let your followers know that by clicking on your links they are supporting the blog and social media they love. To be compliant with the Federal Trade Committee (FTC), by law you need to disclose. I am here to tell you this also makes a great call to action. Be honest and upfront. Your followers want you to be successful and they want to help you get there.
Don’t leave your call to action for the end of the post. People skim articles online no matter how brilliant and witty you are. Have a call to action with your affiliate links at the beginning (your disclosure), middle (product links under your image) and the end. Your final call to action should include an offer. Fanatics always has free shipping and Fan Cash and often will have a percentage off deal running as well.
CAMPAIGN ASSET PAGES
We provide campaign asset pages that are product and promotion specific. These pages are located on the blog and are a great resource. These pages include post ideas and pre-sized images to promote Fanatics.
MAKE IT EASY TO FIND
One of the beautiful things about affiliate marketing is the opportunity to earn passive income. Make your posts and affiliate links easy to discover. Have a Recommended Products or Shop page on your top navigation with all the brands you support and adore.
Ensure your post is optimized for the search engines with proper tags and keywords. Here is a great article by Hubspot on how to optimize a blog post. Be sure to optimize for your niche. It will be challenging to optimize for ‘makeup tips’ but ‘best vegan lipsticks’ has more opportunities.
Include two to three tags on your post to ensure your followers can find your post on your site. This also helps with the search engines.